Does it satisfy: Results-first marketing lead?
Owns a number and buys outcomes. Wants case studies with metrics and timeframes — channels, spend, and what moved. Vibes, awards, and adjectives without evidence read as a red flag.
Guide
The agencies & studios landing page checklist, by who you're convincing
A page that converts one prospect type can lose another. This checklist is organised by the buyer types in the marketing & creative agencies panel — clear each row and you cover the whole jury.
Test my agencies & studios pageOne row per prospect type
For each type below, ask: does my page give them what they need to book call?
Does it satisfy: Burned-before skeptic?
A previous agency burned their budget with little to show. Scrutinizes process transparency, reporting cadence, who actually does the work, and how easy it is to leave.
Does it satisfy: Budget-conscious SMB owner?
Comparing this agency against a freelancer or doing it in-house. Needs price signals, scope clarity, and minimum engagement terms before spending a call on it.
Does it satisfy: Referral-led corporate buyer?
Arrived via a recommendation and is verifying: client roster, logos, team depth, longevity, and whether the work shown matches their industry and size.
Does it satisfy: Deadline-driven launcher?
Has a campaign or launch date and needs capacity now. Scans for speed, availability, responsiveness signals, and proof the agency ships on time.
Does it satisfy: In-house / DIY evaluator?
Believes their team plus modern tools could do most of this. Needs the page to make the why-outsource case concretely — specialist skill, speed, or results they can't replicate.
Then verify, don't assume
- Score the current page against the fixed panel to see which rows actually fail.
- Fix the highest-weight failures first — they move the percentile most.
- Re-test after each change; the panel is stable, so the comparison is fair.
Run the same test on your page.
Paste a public URL, confirm the lane, and get the objections before you spend traffic.
Test my page