Does it satisfy: First-time therapy seeker?
Never done therapy and is nervous about starting. Needs warmth, a plain-language what-to-expect, and a low-friction first step; clinical jargon or a bare contact form scares them off.
Guide
The therapists & counselors landing page checklist, by who you're convincing
A page that converts one prospect type can lose another. This checklist is organised by the buyer types in the therapy & counseling (private practice) panel — clear each row and you cover the whole jury.
Test my therapists & counselors pageOne row per prospect type
For each type below, ask: does my page give them what they need to book call?
Does it satisfy: Fit-focused switcher?
Has done therapy before and is choosing carefully this time. Evaluates modality, specialization, and the therapist's voice on the page — chemistry and approach over generic reassurance.
Does it satisfy: Cost & insurance evaluator?
Weighs private-pay fees against insurance options and their budget. Needs session fees, sliding-scale or superbill information stated plainly before they will book anything.
Does it satisfy: Skeptical pragmatist?
Not convinced therapy works for someone like them. Needs a concrete method, what sessions actually involve, and outcome framing — vague healing language pushes them away.
Does it satisfy: Urgent relief seeker?
In acute distress and deciding today. Scans for availability, response time, and an immediately bookable first session; any friction or ambiguity and they move to the next result.
Does it satisfy: Deciding for a partner or family?
Booking couples, teen, or family therapy partly on someone else's behalf. Needs reassurance for a reluctant participant, logistics clarity, and confidence the therapist handles their situation.
Then verify, don't assume
- Score the current page against the fixed panel to see which rows actually fail.
- Fix the highest-weight failures first — they move the percentile most.
- Re-test after each change; the panel is stable, so the comparison is fair.
Run the same test on your page.
Paste a public URL, confirm the lane, and get the objections before you spend traffic.
Test my page