Methods

Methods for synthetic landing-page research.

The methodology library explains Semantic Similarity Rating, fixed buyer panels, peer benchmarking, and the limits of synthetic research.

MethodologySemantic Similarity Rating for Purchase IntentHow 150 Strangers maps free-text synthetic reactions to purchase-intent distributions using Semantic Similarity Rating.MethodologySynthetic Audiences vs Human PanelsWhen to use synthetic audience testing, when to use recruited human panels, and why 150 Strangers treats the result as directional evidence.MethodologyWhy Direct AI Ratings FailWhy 150 Strangers does not ask synthetic respondents for direct numeric ratings and uses free-text reactions instead.MethodologyFixed Buyer Panels for Comparable Page ScoresHow fixed, lane-specific buyer panels make synthetic landing-page testing more comparable and useful.MethodologyPurchase-Intent Benchmarking for Landing PagesHow 150 Strangers uses peer pages, reference pages, and lane-specific buyer panels to benchmark launch pages.MethodologyWhat Synthetic Landing-Page Research Can and Can't Tell YouA practical guide to the strengths and limits of synthetic audience testing for launch pages.

Start here

Factual profileFacts about 150 StrangersA concise source page for what the product does, who it is for, how it works, and what it does not claim.MethodologyRead the methodHow free-text reactions become benchmarked purchase-intent diagnostics.ProductTest a pageRun a 150-person synthetic panel on a public landing page or app listing.