Methodology

A percentile is useful only when the comparison set is fair.

150 Strangers benchmarks customer pages against peer pages in the same lane. Reference pages can be shown as aspirational examples, but they are not used as the customer baseline.

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Peer baseline

Peer pages are early-stage, indie, or small-product pages with similar buyer context. They create the distribution used for percentiles.

Reference ceiling

Reference pages are best-in-class or marquee pages. They help explain what stronger pages do differently, but they are excluded from peer percentile calculations.

Confidence flags

  • Thin or blocked pages should be rejected before scoring.
  • Novel domains with little public customer language should be flagged as lower-confidence.
  • Percentiles should be recomputed when lane panels or anchor versions change.

Related

Next/benchmarksMethodologyFixed Buyer Panels for Comparable Page ScoresHow fixed, lane-specific buyer panels make synthetic landing-page testing more comparable and useful.Use caseCompetitor Messaging AnalysisCompare your landing page against up to three competitors with the same buyer panel and see where each page wins.

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Paste a public URL, confirm the lane, and get the objections before you spend traffic.

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