Estimate what a recruited panel costs before you choose a research path.

Cost components to include

• Recruitment or panel provider fee per respondent.
• Respondent incentive.
• Researcher setup and analysis hours.
• Delay cost when each iteration takes days or weeks.
• Follow-up tests after rewriting the page.

When the cheaper test is not enough

Synthetic testing is appropriate for screening and message diagnosis. If the decision requires real-human proof, use synthetic results to reduce the number of expensive human-panel rounds.